In this section, I have compiled various augmented reality campaign games, as well as more advanced games that creatively combine gamification and marketing.
My role
My role in all of these campaigns has been to develop the games and create a functional user interface (UI) for them. I have also been involved in designing the entire campaign concept and ideation. Additionally, I have served as the creative director, led the projects, and worked closely with the client to ensure the campaigns were executed successfully and met the client’s objectives.
Kakola Brand & VR Apartment Showcase
Situation
We worked on building the Kakola brand from the ground up. At the same time, we developed an innovative VR-based apartment showcase, which was first launched at the SHIFT technology event in Kakola.
Task
My task was to contribute to the development of the Kakola brand and create a digital apartment showcase that would provide an immersive presentation. The goal was to offer customers a unique experience that would facilitate their purchasing decisions.
Action
We led the brand development process and implemented the VR apartment showcase, integrating it both into the event environment and the website. Users could explore the apartments via computer or mobile devices, enhancing accessibility and ease of use.
Result
Thanks to this innovative approach, apartment sales increased significantly, as potential buyers were able to experience the properties virtually before attending physical viewings. The VR showcase enhanced the customer experience and effectively supported the sales process.
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Kotio – Augmented Reality App
Situation
Kotio was a Finnish augmented reality (AR) platform that allowed users to place digital interior and construction elements in real-world environments at true scale. The app was free and available on both Android and Apple devices, making it an accessible tool for both individuals and professionals in the interior design and real estate industries.
Task
As a designer on the project, I was responsible for usability design. My goal was to create an intuitive and seamless user experience that would make interior design and construction project visualization easier and more engaging. Additionally, we aimed to gather data on how AR technology influences users' decision-making processes.
Action
I designed the app’s user interface and user experience based on customer needs and user research. I created wireframes and prototypes to test various use cases and ensured the app was user-friendly and seamless for both Android and iOS users. I continuously incorporated user feedback and made iterative improvements to the interface. We also built an analytics system to collect data on how users interacted with AR features and how it affected their decision-making.
Result
As a result, Kotio provided users with an immersive and interactive experience that simplified interior design and construction project visualization. The app garnered over 20,000 downloads and provided us with valuable data on how AR technology influenced user decision-making. For example, we discovered that visualizing products in AR increased users’ confidence in their purchasing decisions and reduced hesitation. Through this project, I learned the importance of user-centered design and how AR technology can be leveraged to support users’ decision-making processes.
This was our first AR-based application, where we created a diverse collection of 3D objects. Users could utilize these objects to furnish and design their homes virtually.
Next, we began developing the concept of seamlessly integrating numerous virtual objects into the same space, whether indoors or outdoors. For example, if we were working with a tall building, the floor level served as the anchor point where virtual objects were placed, ensuring they aligned naturally with the environment.
I designed customized white-label applications for wallpaper and carpet companies, allowing customers to visualize different design options in an entirely new way. The app enabled users to seamlessly preview various wallpaper and carpet choices in real-time within their own homes, directly from the online store. This innovative solution not only simplified the decision-making process but also provided an engaging and interactive experience for interior design planning.
Realit – Augmented Reality Solution for E-Commerce
Situation
Realit was a solution that enabled the transformation of product images into augmented reality (AR) elements, allowing users to visualize products in their own environment without the need for expensive 3D modeling. While Realit did not create 3D images itself, it allowed for the embedding of pre-made 3D models. The platform also featured a chatbot that searched for product images and removed their backgrounds, enabling AR visualization. One of the major achievements was the development of a WordPress plugin using WebAR technology, which provided an AR experience directly in the browser, eliminating the need for a separate app download.
Task
I participated in the project as a creative designer, user interface designer, and service designer. My goal was to create an innovative and seamless AR experience that would enhance the e-commerce user experience by allowing customers to visualize products in their own environment. Additionally, we wanted to make AR technology easily accessible without users needing to download a separate app.
Action
I designed the platform’s user interface and user experience, with a focus on making it intuitive and easy to use. I created wireframes and prototypes, which we used to test different use cases. I worked closely with the development team to ensure compatibility with both 2D images and embedded 3D models. I also designed the chatbot, which automatically searched for product images and removed their backgrounds, enabling AR visualization. For the WordPress plugin development, we utilized WebAR technology, allowing the AR experience to run directly in the browser.
Result
As a result, Realit provided an innovative AR experience for e-commerce, attracting attention and securing important partnerships. North American R&A Marketing adopted the product for several of its clients, confirming its practicality and scalability. We also secured an agreement with a large U.S. furniture retailer, integrating the AR feature into their platform. The WordPress plugin, powered by WebAR technology, allowed products to be visualized directly in the browser, which enhanced accessibility and user interaction. This project taught me the importance of user-centered design and how AR technology can significantly improve the e-commerce user experience.
Realit supports naturally existing 3D-models as well. So it is also a platform to visualize those models either in AR or just in website.
Realit chat bot / R&A Marketing from USA
After this, we began developing a chatbot capable of searching for product images from various marketplaces, where our application would remove the background and allow the product to be viewed in augmented reality. This innovation attracted a lot of attention and was later launched in the USA. We signed a contract with amajor furniture retail company, integrating our feature into their platform.
This collaboration allowed customers to easily visualize furniture and home decor in their own spaces using augmented reality, providing them with an innovative shopping experience. The partnership with the furniture retailer marked a significant milestone for the development and growth of our product.
We developed a WordPress plugin with an integrated augmented reality (AR) feature. This solution allows users to easily view various products in their own environment, without needing to download a separate app. We used WebAR technology, which proved to be highly effective and seamless, as it enables an AR experience directly in the browser.
Easy Cabin Customizable Online Store with AR Visualization
Situation
I worked on designing a new type of online store for Easy Cabin, a company that offers modular cabins. The goal was to create an e-commerce platform where users could design and customize their own cabins by selecting and arranging modular components. Additionally, we wanted to integrate augmented reality (AR) to enable users to visualize how their cabin would look in their real environment, such as their own yard.
Task
My task was to be a user interface designer and service designer as part of a team of five members. The objective was to design an innovative online store where users could easily customize their cabins and visualize their designs in augmented reality. I was responsible for ensuring that the user interface was intuitive and that the AR visualization worked seamlessly, providing a realistic view of the cabin in the user's environment.
Action
I designed the platform’s user interface and user experience, focusing on making the customization process easy and intuitive. I created wireframes and prototypes to test the customization flow and AR visualization features. I worked closely with the development team to ensure the AR feature was integrated smoothly and that users could place their custom-designed cabin in a real-world setting using their mobile devices. We also made sure that the platform was optimized for performance and user accessibility.
Result
As a result, the new online store provided an innovative and engaging user experience, allowing customers to easily design and visualize their cabins. The AR feature received positive feedback for its accuracy and ease of use, with many users finding it helpful in making design decisions. The project increased user engagement and conversions, as it made the purchasing process more interactive and enjoyable. This project taught me the importance of combining e-commerce with immersive technologies like AR to enhance the customer experience.
Transvall Campaign for Recruiting New Members
Situation
Our task was to create a campaign for Transvall to recruit new members. The challenge was to come up with an attractive and innovative way to attract new members, particularly younger audiences who are more likely to use mobile devices.
Task
My role was to design and implement an interactive experience that would encourage users to participate in the campaign and ultimately become members. I was responsible for creating an engaging and fun element that would draw people in, especially through a virtual lottery linked to Transvall's brochure.
Action
We developed a virtual lottery that opened from the brochure. This interactive element allowed users to try their luck and win prizes or benefits by becoming members. Additionally, we built the entire campaign site mobile-friendly, ensuring a smooth and user-friendly experience. This made sure that younger, mobile-first users could easily engage with the campaign on their phones.
Result
The campaign was successful in attracting new members by providing a fun and interactive experience. The virtual lottery generated interest, and the mobile-optimized site made participation easy, leading to a significant increase in new members.
AR Game Campaign
Situation
Roosteen wanted to engage public transport passengers in an innovative way using augmented reality. They approached us, and we developed an AR game that launched from the backrest of a bus seat using a designated marker.
Task
Our goal was to create an interactive and unique gaming experience that offered more than a traditional prize draw campaign. My role was to design the game campaign and user interface to ensure a visually appealing and user-friendly experience.
Actions
Inspired by Space Invaders, we designed a game where skill determined the winner—eliminating random prize draws. The user experience and game design were carefully crafted to make the gameplay immersive and easy to grasp. The best player won a Jopo bike. The game was integrated into Helsinki’s public transportation system, seamlessly combining gaming with commuting.
Result
The game became an instant success, reaching 20,000 downloads in the first week alone. It captivated players, set a new standard for public transport-integrated gaming, and demonstrated the power of augmented reality in audience engagement.
Olvi Kanes AR Skateboarding Game Campaign
Situation
Olvi Kanes wanted to launch a creative and engaging campaign that would resonate especially with a younger audience and offer a unique way to interact with the brand.
Task
I was responsible for designing and creating the user interface and 3D graphics for an augmented reality skateboarding game that was part of the campaign. The goal was to build a visually appealing and technically seamless game that could be launched directly from the bottle label and would encourage users to collect different bottles to unlock new tricks and features.
Action
I designed the user interface to be intuitive and optimized for mobile devices and augmented reality environments. I created various 3D characters, trick animations, and skate parks that dynamically changed depending on which bottle the user scanned. I worked closely with developers and the marketing team to ensure the visual style aligned with the brand and that the gameplay experience remained smooth and engaging.
Result
The campaign received very positive feedback. Users loved the visual style and the fact that different bottles brought unique gameplay elements. The game added a collectible aspect to the bottles and introduced a completely new way to interact with the product, strengthening the brand image as innovative and youth-oriented.
Aivoliitto
We created a campaign for the Finnish Brain Association (Aivoliitto) in the form of a game, which opened from a brochure in collaboration with TPS. The aim of the campaign was to raise awareness about healthy eating, particularly targeting men within the audience. The idea was that through the game, men would better understand the importance of a healthy diet for supporting brain health.
The game featured a leaderboard, where players competed against each other, making the game more engaging and competitive. The campaign aimed to achieve broad visibility and spark discussions about healthy lifestyle choices.
Giant Robot AR Game Concept
Situation
I participated in the development of a game concept aimed at creating an innovative and impactful augmented reality experience.
Task
My role was to design and conceptualize a new type of robot battle game that would stand out both technically and from a user experience perspective. The goal was to create a scalable and location-independent game mechanic.
Action
We created a game concept where two massive – literally house-sized – robots fought each other in an augmented reality environment. The game was designed so that one robot didn’t need to be physically present to challenge the other, allowing for a completely new type of gaming experience. We emphasized visual quality and immersion to make the experience as impactful as possible.
Result
The concept stood out due to its uniqueness, and its technical and experiential innovation caught Google's attention – they showed interest in the idea. The project strengthened my skills in concept design, user experience development, and leveraging new technologies through service design thinking.
Case Study: Gamified Citizen Engagement for the City of Naantali
Situation
We created a gamified engagement experience for the city of Naantali, allowing residents to contribute their own ideas on how the city could be improved. Through the game, participants could share their visions for enhancing parks, culture, and urban development in a fun and interactive way.
Task
My task was to design and build the entire game environment, including buildings, vehicles, parks, and all other visual and functional elements needed to bring the game to life.
Action
In addition to designing the environment, I was responsible for conceptualizing the game mechanics, writing clear instructions, designing a smooth onboarding process for players, and crafting the overall user experience. I ensured the experience was accessible, motivating, and visually engaging for a broad audience.
Result
The project successfully turned civic participation into an enjoyable and meaningful experience. It encouraged community involvement and sparked creative dialogue among residents about the future of their city, while also showcasing how design and gamification can drive public engagement.
Board Game Concept with Augmented Reality
Situation
We worked on a board game concept that combined traditional physical gameplay with digital elements through augmented reality. The idea centered around character cards: when scanned with a smartphone, animated character details appeared on the screen. The gameplay was inspired by Dungeons & Dragons, allowing players to collect items to solve challenges, such as opening or breaking doors.
Task
Our goal was to develop a Minimum Viable Product (MVP) to demonstrate the core idea and AR capabilities of the game. We also aimed to attract potential publishers and gather international feedback on the concept.
Action
We designed and built the concept by combining physical character cards with mobile-based AR content. A light narrative and game structure guided the players through the experience. Tactic Games partnered with us in the early phase, and we secured initial funding for prototype development. We showcased the game at various events, including presentations in Japan, to gain global exposure.
Result
Although the funding was not enough to complete full production, we successfully built a functional MVP and validated the concept with both industry professionals and users. The AR implementation was especially praised for adding a new layer of interactivity and excitement to the traditional board game experience.
